September 30, 2014
burning money

Welcome to magicJack!

Everywhere we travel people know the name magicJack.  It’s truly amazing.  Just about anyone we run into, say the name “magicJack” and people immediately recognize us, whether it’s the Uber driver, hotel receptionist, young app developer, or recent immigrant.  They say, “I have seen your ads on TV for years.”  Thanks to nearly $100 million of marketing spend over the last 7 years we are blessed with a nationally recognized brand, one that stands for low cost, high quality voice service.

For $35 a year we provide a fully featured phone service: voice mail, call forwarding, voicemail via email, and even a dedicated free conference call number for every customer.  Nearly 3 million subscribers use our service today.   And our customers are passionate about our business.  They are value-seeking consumers who enjoy the idea of saving hundreds on their phone service.  Kind of reminds me of that Gecko ad promising saving hundreds or more on your car insurance.

Many folks ask: “Why don’t you have 30 million customers?”  Good question.  Doesn’t it seem crazy that people pay $25 or more every month for basic phone service that for many has simply become voice mail costing $300/year?

Back in the 1990’s, AOL had a great business model: get people to sign up for their service with a credit card and hit them each month for the recurring subscription.  While many people simply used AOL for email, they continued to pay the monthly fee just to keep that email address, long after email became a free service. How many consumers paid AOL $20 a month simply to keep their email address?

What some people do not realize is that a phone number is yours to keep.  It is not the property of the phone company  The number you have today, whether it is from Verizon, AT&T, Comcast, Vonage or any other high priced telecom provider, can be taken with you to any service provider you choose.  So why let the phone company hold you hostage?  Why pay $300 or more a year when there is a better choice?

Bring your number with you to magicJack.  $35 per year.  One time.  It’s that simple.

Some folks wonder: “If the service is so inexpensive, how can it be reliable?”  Perhaps the better question is this: “Why do the phone companies charge so much for a service that costs so little to provide?”  Think about it. AOL used to charge for email and now it’s free.  The simple truth is that the phone companies have been making millions selling a service that should cost a fraction of the price they charge consumers.  We say “Fire your phone company.  Switch to magicJack.”

Better yet, we have a free trial where you can try our service for 30 days risk-free.  We will give you a number and you can try it out.  If you don’t like it, just send it back.

We enable three simple ways to use our ultra-low cost service:

1.  Just like Apple TV, you plug the magicJack into your internet and simply connect to your phone.

2.  Plug our device into your laptop or desktop and simply connect your phone.

3.  Use our Android or iOS app to add a second line (either home or business) to your mobile device.

Our service is that simple.  It is low cost and easy to use.  And, you can take your number with you on the go with our mobile app.  So why pay $300/year for what’s become expensive voicemail?  Bring your number to magicJack and start enjoying the savings with the best VoIP digital phone service in the industry.

P.S. Though we may be a renegade in the industry, we actually own our own telephone network, just like the big guys.  The only difference is we provide our service at an ultra-low cost.  We pass along the savings to our customers.

Sincerely,

Timothy McDonald

Chief Operating Officer